Data Analyst

Location: Belgrade, Serbia (On-site)
Employment Type: Full-time
Working Hours: Monday–Friday, flexible start time (latest start at 11:00 AM), 8-hour workday
English Level: B2 or higher

About the Role

We are looking for a Data Analyst who is passionate about transforming data into actionable business insights. In this role, you will take ownership of reporting, business intelligence initiatives, and advanced analytics projects, helping stakeholders make informed decisions through accurate and meaningful data.

You will work closely with business leaders and operational teams to improve reporting processes, establish reporting standards, and uncover opportunities for growth and optimization.

Key Responsibilities

Business Intelligence & Reporting

• Review and assess existing Power BI dashboards and internal reporting solutions to identify redundancies, inconsistencies, outdated metrics, and reporting gaps.
• Partner with stakeholders across departments to establish standardized business metrics, KPI definitions, and calculation methodologies.
• Improve reporting consistency by aligning data and metrics across multiple systems and reports.
• Create and maintain reporting documentation, business definitions, user manuals, and reporting standards.
• Deliver training sessions and knowledge-sharing workshops for managers and business users.
• Contribute to the design and implementation of a scalable reporting framework supporting operational, management, and executive reporting needs.
• Develop pilot dashboards, collect user feedback, and continuously enhance reporting solutions.
• Build, maintain, and optimize Power BI dashboards and reporting environments.
• Ensure data integrity, accuracy, and reliability across reporting platforms.

Business Analytics

• Conduct exploratory, investigative, and ad-hoc analyses to identify trends, opportunities, operational risks, and root causes of performance changes.
• Transform analytical findings into practical business recommendations.
• Present insights and recommendations to stakeholders, management teams, and decision-makers.
• Support strategic and operational decision-making through data-driven analysis.
• Develop forecasting models and performance measurement frameworks.
• Participate in customer lifecycle analytics, retention analysis, segmentation initiatives, revenue forecasting, and LTV modeling.
• Contribute to strategic projects by providing analytical research and impact assessments.

Requirements

• Minimum 2 years of experience in a Data Analyst, BI Analyst, Business Intelligence Analyst, Reporting Analyst, or similar analytical role.
• Previous experience within the iGaming industry is considered a strong advantage.
• Demonstrated success in redesigning, implementing, or improving reporting ecosystems and business intelligence processes.
• Experience delivering measurable improvements such as reducing reporting effort, consolidating reporting structures, or increasing data quality and consistency.
• Strong understanding of management and performance reporting.
• Advanced Power BI skills, including dashboard design, DAX, data modelling, and report optimization.
• Excellent SQL knowledge and experience working with complex datasets, data validation, and data structures.
• Practical experience using Python for data analysis, automation, visualization, and data processing.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to drive process improvements, support change initiatives, and promote data-driven practices.
• Strong analytical mindset with the ability to convert business needs into technical solutions.
• Solid understanding of key business metrics including LTV, ARPU, Retention, Conversion, Churn, Revenue, and Profitability KPIs.

Nice to Have

• Extensive hands-on experience with Power BI environments and reporting architecture.
• Experience with product analytics, experimentation, and performance measurement.
• Understanding of customer funnels, cohort analysis, unit economics, and lifecycle analytics.
• Familiarity with reporting governance, data quality controls, and reporting standards.
• Strong documentation skills including business requirements, specifications, and process documentation.
• Experience working with CRM, VIP, Customer Support, Operations, Marketing, or Commercial datasets within iGaming environments.